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Those Pricey Thakur Girls!

I downloaded this book on my Kindle thinking I would read a few pages and give up because it seemed so chick-litesque and very ‘Pride and Prejudice’ but I was so wrong. I got so enchanted by this delightful story of five sisters named alphabetically that I finished it off in a couple of days. Moreover, it takes…

Happiness Unlimited!

W e e k e n d  D e c o r  S h o p p i n g Happiness Unlimited – Everyone looks for happiness. Too much of happiness is never more. Soul by weekly brings you a collection of “Happiness is” which will brighten your face every time you catch a glimpse…

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‘Indywood Fashion Premier League’

We are proud to announce that Soul by weekly is an official e-Fashion media partner with India’s first competitive fashion show event – ‘Indywood Fashion Premier League’ scheduled from December 2 – 4, 2018 at Hitex Exhibition Centre, Hyderabad.   IFPL will celebrate India’s romance with fashion, in the form of a competition between 12 teams owned by…

Vintage Golden Styles!

Gold is one of the precious metals and it has very substantial cultural aspects. Since ancient times, gold jewellery has been an important part of Indian culture. Gold is symbolized as God and we worship it as a mark of God or Devi Lakshmi. Gold has been cherished since ages because of its natural beauty…

Shagun Gupta unveils handcrafted bespoke bracelets studded with precious stones!

Celebrated gemologist Shagun Gupta has unveiled her signature handcrafted bracelets for the discerning woman who has penchant for luxury. The bracelets combine a stunning array of luminous colors, contemporary designs and fiery diamonds tailored to individualistic specifications. Every piece is an original design using eclectic mix of diamonds, sapphires, emeralds and rubies. These signature creations…

Complete Your Wardrobe This EOSS

Impactful clothes hold the power of assuring you are cloaked in confidence. The question mostly comes to, how to pick them right and make the purchase really worth it.   End Of Season Sale is the one BIG thing that really answers to saving those good bucks and tinge your wardrobe with the classiest formal…

Athleisure Pushing, The Envelope, Geometric trend, fashion, Max Fashion, style, sweatshirt

Athleisure: Pushing the envelope!

The GEOMETRIC trend may be just what you need, to add to your fashion game!   Athleisure has been around for several seasons now, so it’s only apt that we see new variations within the dynamic trend that has taken the world by a storm.   Looking forward to revamp your fashion game? Pick from…

Introducing Shweta Bacchan as a fashion designer!

A new fashion debut is on the horizon: Introducing Shweta Bacchan as a fashion designer!   Having a clothing line is not something new for celebrities. Deepika’s All About You, Anushka’s Nush, Sonam’s Rheson, and now,  Shweta Bacchan has partnered with designer Monisha Jaisingh to start a label named MxS. We could not be proud…

Book review: The Peshwa – War of the Deceivers

A good read for the strong willed!   There are close to 5-6 plots introduced elaborately in the book and start running in parallel with the story, only to merge flawlessly in the end.  The book engages you with its various plots which makes it difficult to put down. The author has woven his story…

Max Fashion unveils the ‘Denim It Up Collection’

Denim Country is a classic collegiate collection capturing the Uber cool campus style code. Reinvented sporty details infused with Twofer off-shoulder tops layered with slogan denim bomber jacket and contrast side tape bring out the edginess of the collection.   Inspired from artists with emphasis to individuality – the badge patch, doodle trend, girl power…

Making a Strong Statement this Pujo

This Pujo season, evoke the fiery Goddess Durga in all her opulence and strength – so beautifully underlined by elegance. Drop the bashfulness in your choice of ensemble and attitude! Here’s how…   With the festive season just around the corner, it’s finally time to delve into the celebratory spirit with statement-making ensembles. Before you…

10 must-have shoes for the wedding season!

“Give a girl the right shoes and she can conquer the world.” – Marilyn Monroe   Can you feel the vibe of the wedding season in the air? I do! While wedding season means getting the right trousseau and stacking up on the most exquisite jewellery, it is the shoe arena that remains largely neglected!…

9 Ways to Wear Jeans like a Supermodel

Denims are a classic and never go out of style. We all have numerous pairs of jeans hanging in our closet, some for everyday wear and some for those special occasions. Be it skinny, distressed or low rise jeans, learn to work them like a supermodel with our tips.   Black Beauty– the best way…

Handcrafted Artistically Designed Cushion Covers

Shagun Gupta, credited for her trend setting lifestyle and fashion forward designs now presents an exclusive collection of artistically crafted cushion covers. These decorative pieces feature an eccentric mix of classic & contemporary designs, embellished with multi- colored pearls, beads and sequins. Available in gorgeous color variants, the cushion covers are crafted in pure silk…

Independence Day Lookbook !

Independence Day takes me the down the memory lane of getting decked up for a morning performance in school followed by wrapping off the event with the National Anthem. With school life turning into photographs and corporate life taking over, there is a hankering for the bygone Independence Day celebration at school.   For those…

10 wedding attires from across India!

Weddings are windows to the profuse cultural cornucopia of a community. The gorgeously lit lights, the scent of the auspicious haldi (turmeric) and the tapestry of flowers adorning the house is a vision to behold. However, what everyone looks forward to in a wedding is the bridal trousseau ! Although ivory, beige and a muted colour palette…

Colour trend alert! Lavender

Last year the fashion scene was abuzz with everything pink!   Pink was the colour code last year, switch to 2018 millennials are rooting for lavender! So what is so special about lavender? Lavender is a sorbet shade and needless to say that it is soothing to the beholder! Unlike many colours, lavender is quite…

These 5 must bags from Lavie you need right now!

“You can’t buy happiness but you can buy bags and that’s the kind of same thing.”   Lavie commenced its journey in 2010 in the world of lifestyle brand with an opulent assemblage of bags. The brand celebrates the spontaneous, vibrant & independent spirit of modern woman. It brand believes in keeping in toes with…

Monsoon Fashion wardrobe!

The season of capricious drizzle, cloud adorned sepia-toned skyline and rain-draped greenery is here! Yes you have guessed it right, it’s monsoon my lovelies! As much as you enjoy soaking in the feral beauty of the rain, it is vital to be monsoon fashion ready with all the essentials in your wardrobe.   Here goes…

How to create a butterfly garden!

“To plan a garden is to believe in tomorrow”   As children, we have dreamt of owning gardens  that proudly displays an iridescent rainbow, exhilarant unicorns galloping around and fluttering butterflies having the time of their life! Whilst rainbows and unicorns may be far-fetched but waking up to the sight of butterflies soaking in nectar from…

Best airport looks by Bollywood celebrities!

You may like them or you may despise them but there is no denying that Bollywood has continued to remain the trendsetter, game changer and benchmark for millions of women who are in perpetual quest of style inspiration. From scintillating red carpet looks to real life bridal looks, Bollywood actors have set goals and how!…

‘SHAGUN GUPTA’ UNVEILS AWE-INSPIRING CONTEMPORARY JEWELLERY WITH VINTAGE ALLURE

Shagun Gupta, renowned for her outstanding gemstone selection and curation unveils mesmerizing vintage jewellery pieces that pays tribute to the queen of gems. The celebrity gemologist’s penchant for the classic is reflected in the eclectic mix of colors that encompasses pearls, rubies, emeralds, cut and uncut diamonds set in yellow or white gold. Shagun Gupta’s…

Gucci ace Sneakers!

All you need to know about the ‘it’ sneakers of the moment-Gucci Ace Sneakers!   I have too many shoes said no woman ever and if those are Gucci sneakers designed and crafted with panache and perfection, Gucci sneakers are what dreams are made of! Trust Gucci to roll out the most modish shoe collection everytime such…

Tropical Style

Tropical styles reflect the mood of the hot summer at its aesthetic best. Take your pick from the foliage prints, bright colours and no-fuss styles when you hit the holiday trail…   Thinking of a coastal getaway this summer? It would be almost sinful to leave without your tropical and floral printed basics! Take inspiration from…

Veere Di Wedding style decoded!

“Fashion is the armour to survive the reality of life”- Bill Cunningham   Veere Di Wedding has probably been the most talked about film this year. The hallmark of the movie is female friendship, everyday relationship conundrums and its feisty female protagonists who are not afraid to live their lives on their own terms and…

Tips for creating indoor cactus garden

Hello, my lovelies are you ready for the pitter-patter raindrops on your shoulder? Are you ready to puddle and splash in the mini swimming pools courtesy the heavy downpour ? Well I am!   Monsoon is blissful because it renders new lease of life to the drudgery caused by the daunting summer. If have been…

15 amazing bridal jewelleries from India!

The tinkling of bangles that have been a family heirloom, the lingering scent of tuberoses all over the house and the magic of potent shehnai at the backdrop, the auspicious and joyous ambience speaks out loud that the wedding season is here.   India a land of multiple cultures and each community with their own…

Max and Blackberrys – Summer 18

ax Fashion Unveils Summer Holiday Collection!   Max Fashion’s 2018 summer collection celebrates the arrival of summer as a joyous dance against the wide expanse of cool, blue seas; tropical hues; easy, breezy silhouettes and light, sheer fabrics. You may look forward to folksy, floral embroideries peppering dainty, strappy silhouettes which play with volume; embellished…

L’Occitane en Provence presents Reine Blanche Illuminating Range

Awaken your inner light with the L’Occitane Reine Blanche Illuminating Collection!   For centuries, a flair, flawless complexion has been the ultimate symbol of beauty and femininity. The quest to preserve the immaculate radiance of the skin is a key beauty preoccupation. Drawing on its extensive botanical research, L’Occitane has discovered a plant with the…

Fashion trends to watch out for in 2018

“Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”   Hey my lovely fashionistas! How has been monsoon treating you all? Whirlpool of colours, perfume of new fabrics and play of patterns has never failed to enrapture me. They have defined more than…

Quinche!

Although quiches may sound a little old fashioned, you have to admit, their charming aesthetic makes them really hard to resist! Quiches are extremely versatile; a quiche is a savoury open tart, or open pie, with a flaky pastry crust filled with a base custard mixture of eggs, cream, and cheese. Popular quiche recipes include…

Grape to Glass presents handmade Decanters from Riedel!

Grape to Glass, the lifestyle venture of seasoned wine connoisseur Shagun Gupta has launched the latest editions of handmade decanters from Riedel in India.   Shagun relishes the flavours of delectable vintage and has great sense of appreciation for wines from different estates, regions and countries. Grape to Glass is exclusive distributor for Riedel, undeniably…

CanvasChamp!!

A picture can speak thousands words that even words fail to express!   If you believe in making memories and gifting that piece of memory to your loved one, then what can be a better option than photograph! If you are thinking about approaching the best brand in the market then look no further coz…

Max Urban Blackberry Fashion!

Blackberrys   The Formal SS’18 collection comes with wrinkle resistance and moisture absorption technique, which let you take a ride to the workplace, fly to another city for a business trip or prepare to stand impactful at a formal occasion. Blackberrys are out for your active lifestyle with the coolest of the summer hues in blazers combined…

Sonam Kapoor’s Looks from the Movie ‘PadMan’

Fashionista, Style Icon, Trendsetter and what not—this Bollywood Diva is synonymous with everything that’s related to FASHION. Well, no points for guessing! It’s none other than the talented actress, Sonam Kapoor. She has been ruling hearts with her unconventional choice of clothes, accessories and hairstyles since the time she made her debut in the film…

Masaba Gupta, Titan, Lakme, tribal, pop art, design, watch, elephant, lotus motif and fish.

Titan, exclusive designer watches, Masaba Gupta

Watch in style: Titan launches an exclusive designer collection by Masaba Gupta   Looks like Masaba Gupta is on a roll! This year she is wooing fashion enthusiasts with a string of collaborations. We already witnessed the dream collaboration between designer and Lakme and now she has partnered with the distinguished watch brand, Titan! Now this…

Wedding, hacks, décor, wedding card, makeup, lipstick, translucent powder

Wedding bells, flowers and resplendent ceremonies!

15 best and easy hacks for the Indian wedding!   Wedding bells, flowers and resplendent ceremonies, Indian weddings epitomize grandiloquence like no other occasions. However, behind all these razzmatazz there’s a whole range of efforts that is instrumental in keeping the splendour of the big day intact. Here are some quick and easy hacks to…

Rosegal products review

For fashionistas who consistently want to walk the fashion line, online shopping is a real saviour. That feeling of being able to shop at just a click away even at the wee hours of the day is what makes online shopping our best buddy! With online shopping changing the fashion game for the millennials my…

Can’t keep calm coz Smashbox launched on Nykaa

Make-up lovers of the world unite! Why? Hold your breath! American cosmetic biggie Smashbox is available on Nykaa!!!!!   Smashbox began its journey in 1996 pioneered by brothers Dean and Davis Factor. This legendary beauty brand reputed for rolling off long-lasting beauty marvels with impeccable studio-finish believes in enhancing the “most kickass beautiful self”.  Available…

Chanel Resort 2018 Collection!

If you want to travel to the ancient Greece, the Chanel Resort 2018 Collection was the perfect way to get a glimpse of the ancient Grecian roots. Famous for organizing extravagant Resort fashion shows inspired by the exotic locations they are being held at, this year’s Chanel Resort collection took a break from its globe-trotting…

When it comes to bridal wear go for Anushree Reddy

If you are an Indian bride-to-be or a bridesmaid or the seasoned fashionista who is aiming to put her best fashion foot forward this festive season, then this designer from Hyderabad deserves your attention!   I am talking about Anushree Reddy, the celebrated fashion maven from Hyderabad who stokes our desire to play dress up and leap off…

Its herbal tea time with lemon grass

Rainy season is the best time to enjoy hot –piping beverage like tea and hot pakoda with chutney and sauce.   We Indian always prefer hot things over cold things unlike people from other continents. Irrespective of place we stay in one thing which fascinates all of us is herbal, organic and home grown? They…

Shein Fall – Season’s 3 different looks

LOOK 1: Spin Black Magic   Black Sheer Butterfly Embroidered Shift Dress Black? Check.  Sheer? Check. Embroidery? Double check. How could you possibly take off your eyes from a tropical embroidery shift dress! Round neck and net detailing above the bust area exudes an ultra-feminine vibe with a baroque twist. Team it up with Black…

When Fashion goes delicious!

I have always been amazed by the sheer creativity of the universe of fashion, whether it is infusing the spirit of a social movement or the pompous indulgence of seeking pop-culture for fashion or that avant-garde MetGala couture, it’s a vast canvas of letting one’s imagination fly high.   Fashion should be anything but safe…

Tarun Tahiliani’s Tarakanna At India Couture Week 2017

Silk were used in the menswear that were embroidered with gota, zardosi, parsi gara and resham threads for an opulent look. The showstopper for the night, supermodel Noyonika Chatterjee looked ethereal in a Swarovski and sequined ivory lehnega that had a dramatic sheer cape trailing behind.    The couture extravaganza of the 10th year of…

Porcelain Print Pencil Dress from Shein.in

I have too many clothes Said no girl ever!” Are you someone who loves to keep up with the trend? Are you someone who breathes her personal style into every outfit?  Have you been looking for upgrading your wardrobe for quite a while but is in need of some inspiration? Then today is your day…

10 must-have shoes from Dorothy Perkins!

They say diamonds are a girl’s best friend but hello for women like me its shoes that gives us shoegasm! Although we are punctilious in choosing our dresses but when it comes to shoes there’s a proclivity to tread the run-of-the-mill route! So this season ditch the lacklustre shoes and build your envious shoe closet…

Embrace Your Body With Fluid Fashion By Liva!

In an age where the issue of body-shaming is garnering all the more awareness, the fashion industry has definitely come under the scanner for setting utopian expectations for women to confirm to certain ideal body types to fit into the creations by the design moguls. If you have been one of those who felt that…

Sunglasses From Coolwinks!

There’s something about sunglasses that turn them into sassy accessory items from being just something functional. Sunglasses take the everyday mundane look a few notches higher and if you have statement sunnies, expect to turn heads wherever you go! Audrey Hepburn in her classic cat eye sunglasses has always been my numero uno fashion icon. I am…

Top 10 Best Dressed Looks At The Met Gala 2017

Top 10 Best Dressed At The Met Gala 2017!

One of the most awaited fashion events of the year, the Met Gala 2017, opening party for the Metropolitan Museum’s annual fashion exhibition took place on 1st May 2017 in New York. A themed event which garners the attention of fashion police all over the world, this year was no different with the theme keeping the celebrities…

Vastrabymilonee For The Bohemian Fashionista In You!

There’s something about bohemian aesthetics that make it an instant hit with the millennial generation! It is convenience meets pulchritude sensibilities, the versatility value and the pronounced quaint overtones are what has set the firm foundation for bohemian style in the fashion world. This summer if you are game for upgrading your bohemian wardrobe, then this…

Accessorize Launches Its S/S 2017 Collection!

British lifesyle brand Accessorize is emblematic of British minimalistic and exquisite aesthetics and is a name that reigns my jewellery trove! Being an Accessorize aficionado for all these years, their range of swanky costume jewellery, ritzy hair bows and statement bags are perfectly in sync with my minimalistic-chic personal style. Like every year this year…

H&M’s S/S 2017 Collection!

Swedish high-street brand H&M (Hennez & Mauritz) is the lifeline of every fashionista who wants to ace the urban-chic minimalistic look with aplomb. Hence, it is a no brainer that when the multi-million brand launches its spring/summer 2017 collection it is a must-have for the fashionistas of today! A summer wardrobe screams for summer staples that…

Mango Dessert: Napoleon Of Alphanso And Meringue Glaze!

If you are always on the lookout for unique mango dessert recipes, like me, then you will love this Napolean Of Alphonso and Meringue Glaze Recipe by none other than Chef Aman Tandon of Hotel Crowne Plaza, Ahmedabad City Center. This recipe combines the goodness of mangoes with the fiesty taste of berries playing a tune…

Sonam Kapoor’s Cannes 2017 Fashion Diary

Sonam Kapoor At Cannes 2017 Fashion Diary!

Each year Cannes generates a buzz not just for its spectrum of movies, but also for the cornucopia of fashion inspirations of the fashion enthusiasts and influencers of the world. For years now, Bollywood’s resident fashion high-priestess, Sonam Kapoor at Cannes 2017 has catapulted Indian fashion to the global pedestal. Her avant-garde sense of style and the dramatic twist…

The Bodyshop Launches Matte Liquid Lipsticks!

British beauty giant The Bodyshop evokes a sense of reliance and confidence for the millennial women who epitomizes bold and beautiful. The beauty brand has been bestowing generations after generations with products that are high-on quality, value-for-money and also cruelty-free! Being a Bodyshop loyalist, I swear by their tea tree oil that weaves magic by replenishing…

Mango Recipe: Amritsari Aam Lonjee Da Achaar!

AMRITSARI AAM LONJEE DA ACHAAR MANGO RECIPE   With mango season at it’s peak, surely your refrigerator is stocked with ripe and juicy mangoes! After we have stuffed ourselves with all the mangoes that we can lay our hands on until we ultimately end up getting tired of eating anymore, how about we try something…

Nature Diary: Amaltas, The Golden Shower Tree!

Oh ‘ Amaltas tree you are so beautiful and yellow bright with large flowers together in a cluster lengthy and hanging high You are in every Malayalee heart and are truly Kerala’s pride You are not just an ornamental tree but have many medicinal properties to be precise Looking at nature’s game you smile as…

Fashion Trend: Spring 2017 Is Sequins Season!

A small dose of sparkle never hurt anyone, but this year, be prepared to experience a shimmer hurricane. It’s 2017 and spring has officially been declared as the season of sequins! Sequins were all the rage during the spring/summer fashion week 2017, be it the Milan fashion week or Paris fashion week. Now that fashion from the 90s is back…

Jewellery Trend: The Year Of The Long Pendants!

No outfit is complete unless they have been paired with the right accessories and at the same time overdoing accessories can make us look like Christmas trees. So a balance while accessorizing is essential. A statement piece can always up you look from basic to stylish in a jiffy. So here is a head up…

Fashion Trend: The New Athleisure For 2017!

It was the hottest fashion trend of 2015. It was also big trend in 2016. And now, the trend is going stronger than ever in 2017. Yes, athleisure is still in and the 2017 version of it is a real treat to the eyes! Making a sporty appearance in most of the spring fashion shows, the new athleisure trend is…

New Shoe Collection By Miu Miu!

They say happiness is a room full of books and a closet full of shoes! Shoes are an essential component of a woman’s closet as it can either seal the look or break the deal! Hence, owning the right pair of shoes is be a priority. If you are someone who has a shoe fetish and dreams…

Shibori Styling With Shikha Gupta!

Vernacular crafts are the building blocks of India. They have passed down from one generation to another and still hold their importance in the modern society! One such hand craft is tie and dye. Hailing from the land of garba, Gujarat is the fabric art of tie and dye, practiced in the form of bandhnai and…

New Google Search Tool A Boon To Fashionistas!

Google has rolled out a new feature for the fashion enthusiasts and we just can’t have enough of it! This new update called ‘style ideas’ will be available in the image search section of google. This will enable the shopper to understand how particular merchandise will look when paired with other items. This means that…

Sangeeta Bijlani Shines In Hyderabad!

Sangeeta Bijlani was in Hyderabad for her dear friend Tabu and Zia’s wedding reception held at Paigah Palace on Sunday evening. She might as well have been the bride’s younger sister with her radiant and charming personality. While she was here to bless and share the happiness and love, we caught up for a bit to…

Sabyasachi Bridal Spring Couture Collection 2017

“Whether the Maharanis in their French chiffon with European flora and fauna print, the maharajas in their quite arrogance, the exuberant interiors of their majestic palaces, their cultures, traditions of clothing, their often eclectic tastes in luxury, all of those notions and insinuations come to life with my creative liberty in the Udaipur Sabyasachi Bridal…

7 Ways To Go Green This Spring!

Winter is done and Spring is calling. We are done with the harsh cold, the layers of sweaters and bowls of hot soup. It’s now time to put on those shorts and toss those fuzzy socks. So, let’s celebrate spring in style this year! With spring cleaning commencing in most families, it’s time to give our home decor…

Nykaa Launches Luxe Makeup Brand Bobbi Brown

“Indian women are some of the most beautiful in the world. What I particularly love about Indian women is that they share my pretty powerful philosophy of less is more.”- Bobbi Brown All you makeup addicts in India, it is time to rejoice once more because American makeup giant Bobbi Brown cosmetics is now available…

Montegrappa Mysticum Arrives With The Count Cagliostro Pen!

Inaugurating Montegrappa new series, Mysticum, is a personality who embodies all that the worlds of the metaphysical and the mysterious encompasses. Mysticum celebrates that which occupies the spaces between the known and the unknown. Appropriately, to initiate its catalogue of notables, the first is a controversial figure encapsulating a mixture of notions from Hermetism, Alchemy, Kabbalah…

Summer Breeze By Zara!

Spanish high-street brand Zara makes fashionistas around the Globe sigh in awe every time it gets mentioned. To the delight of all fashion fanatics, Zara has come up with its much awaited Spring Editorial 2017, and needless to say, we are gushing over it! This capsule collection incorporates soothing and easy-on-the-eyes summer hues, tropical prints and gingham on skirts.…

Summer Retreat: Canopies And Patios!

Summer 2017 is just around the corner and we are ready to welcome it with a big bang this year. No more lazing around and just sitting in the A/C to escape the heat, it’s time to stun the sun this season. We know that the temperatures are soaring up by the day, but we have…