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Bengaluru, January 28th, 2020:India’s leading intimate wear brand Zivame, has opened its 45th store, in Delhi. Located in Lajpat Nagar, the new store, spread over 1450 sqft is designed to enable women to Browse, Discover and Shop for all their intimate wear needs.
Commenting about the expansion, Anuj Gupta, Chief Revenue Officer at Zivame, says, “We are delighted with the launch of our 45th store. We believe in serving the consumer through her channel of choice and being present where she wants to shop. Despite online e-commerce growing at full speed, 75% of the retail market in India is still offline; and even for us, 20% of our business comes from offline channels. We leverage our data and tech prowess to enhance consumer experience at all touchpoints. We will look to expand to all major malls and high streets in our focus markets. While we continue to maintain our leadership position in the online intimate wear space, we will also build our offline presence in trade and LFS – currently at 1000+ outlets”
The company will continue with its aggressive retail expansion and take store count to 60+ stores in the next 6 months. They will also deepen the presence in Tier 1 regions and focus on key Tier 2 and Tier 3 markets. Their Omnichannel strategy ensures consistent brand experience across channels right from Fitcode in the online portal to personalized fit sessions in the retail stores to recommend the right fit and style to consumers.
Zivame continues to grow exponentially and is poised to hit 75%+ growth for the next few years.
About Zivame –
Zivame was founded in 2011 with the vision to facilitate women to shop uninhibitedly for intimate wear and to make lingerie shopping personalized and convenient. Zivame is now the No. 1 B2C intimate wear brand in India with 44+ retail stores and a presence in 1000+ partner stores across India with the mission to be a one-stop destination for every woman’s intimate wear needs. Zivame believes that every woman is unique, and wants to deliver a platform that allows her to browse, discover and shop what she desires.
All the products at Zivame stem from the desire to design something that is a blend of quality, innovation, and comfort. Zivame offers trendy lingerie, activewear, sleepwear, and shapewear in over 3000 + exclusive designs and 100 + sizes catering to women across all body types.
Picture source : www.zivame.com
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