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“Be it any beauty brand, they have stuck to a very typical face of it. That (being the face of the line) was path-breaking for me because most beauty brands have a typical route that they take with a model. I’m dusky and not a conventional looking person, so this is definitely something new and unheard of.”
– Masaba Gupta
Remember the euphoria of watching bulbous cotton candy in motion and then the challenge of devouring it? Or stocking up on mango bites to satiate your sweet-tooth cravings after every meal? Or what about blowing the bubble-gum to a parachute shape, then suddenly pricking it and laughing incessantly at your bubble-gummed face?
Well those memories have been weaved to perfection in the latest venture of design maven Masaba Gupta’s lipstick collection with Lakme! The ace designer also happens to be the face of her signature lipstick collection. This is also the first time that any fashion designer is also the face of the brand she has collaborated.
Keeping true to her quintessential quirky-cool school of style this nostalgia-inducing limited edition is a tribute to the millennial generation who grew up on mango bites, bubble gum, cotton candy, Rola Cola and caramel cupcakes. The Lakme Absolute Masaba Lip Range consists of 10 different lipshades- Cherry bite, Bubble Pink, Hot Pink Queen, Sugar-n-Spice, Cotton Candy, Smokey Red, Orange Candy, Roll-a-Cola, Caramel Toffee and Hot Chocolate. The eclectic colour palette is purported to complement both warm and cool tones. Masaba’s favourite shade is Roll-a-Cola as it is compatible across skin tones.
The kitschy candy-print packaging is a reminiscence of the beautiful crayons that we collected as kids! This soft matte capsule collection with its pop shades is guaranteed to render a perky twist to your look. Priced at 750 these pop matte lipsticks are great collectibles!
Right now available on Nykaa and other cosmetic stores!
Picture source:https://www.pinterest.com, http://thehauterfly.com
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