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4th June, New Delhi: Jatin Malik Couture will showcase its F/W collection at the upcoming Milan Fashion Week 2019’s Emerging Talent platform, which will be held from the 14th June to 17th June. JM Couture is the only name among Indian menswear brands which will be a part of the world-renowned fashion week and will showcase its collection on 15th June 2019.
The baroque-inspired collection features contemporary silhouettes which are depicted through the convergence of traditional Indian embroideries such as zardozi and aari. Each creation represents the rich heritage of Indian fashion interwoven into the grandeur of baroque architecture. The story behind the collection is a fluid movement from the regal history of India to the novelty of the European era and the present-day global fashion movements.
Talking about the collection couturier Jatin Malik said, “For Milan fashion week, the focus is to highlight the talent of the Indian craftsmen on a global platform. It was in this endeavour that we created the concept of depicting the baroque designs through the artistic sensibilities of the Indian craftsmen.”
Emerging Talents is one the Milan’s first creative platform dedicated to brilliant designers. The experienced team aims to support skilled designers to create the right network that leads to fashion business development, enlarging sales or even to reach the very first sell-points. Since 2016 the platform has discovered and supported around 50 brands from 17 countries.
About Jatin Malik Couture: Jatin Malik Couture is an Indian menswear brand which specialises in handcrafted Sherwanis, Achkans and Achkan Kurtas. The brand focuses on highlighting the traditional Indian art & the craftsmanship of embroidery. It is a celebration of stellar handwoven fabrics combined with fine intricacies. Captivating the tone of weddings wear with royal Zardosi, it speaks timeless elegance. We commemorate traditional embroidery with modern tailoring to provide aberrant sophistication. Each outfit helps break the monotony and stand out in the crowd. With our flagship store in Defence Colony, Delhi. We aim to provide modern day grooms, outfits that can easily transition between traditional and modern.
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