Fashion Industry is one of the most thriving industries in the world. Whichever country you belong to, everyone has a distinctive style and a universal style at the same time to keep up with the cosmopolitan world. So many new designers are born every day and many more who have been around the industry waiting for that one break which will help them in showcasing their talent to the world. We all know it is not easy to sail through such competitive industry very smoothly.
But then as they say “god has small mercies”, in this case there are a few online portals and retail boutiques who do offer a chance to the newbies to show their talent and provide them a platform to sell their creations. One such company is ‘Wolf & Badger’, which is a revolutionary retail concept founded in Notting Hill (yes the same location with its famous namesake movie) in 2009 by two brothers Henry & George Graham. The philosophy of the company is to promote, support and retail only the most exciting independent luxury brands from the country and beyond. Check my lenders.
Very recently in August 2015, Boticca joined Wolf & Badger to create the ultimate destination for Exclusive Fashion lovers by introducing and supporting independent fashion & design brands. It is said that Wolf & Badger collects about six applications a day and accepts roughly 15 new designers each season. Each item that is sold through Wolf & Badger is hand-selected by George Graham. They have also developed a successful e-commerce website that carries a wider selection of brands that can be shipped globally.
SOUL decided to give them a go and browsed through their designs and was indeed left pleased and hungry for more. The designs that were being sold on their website were unique, creative and moderately priced given the fact that the similar designs with some well-known designers would have cost a bomb.
From exclusive fashion accessories, jewelry to homeware they have an array of pieces to choose from. We specially loved ‘Aloha’ From Deer, which is an independent fashion brand from Poland whose designs are eye-catching, funky and very expressive; shoes from Bobbies, a Parisian shoe brand and Ellie Lines to name a few. It will be unfair to really pick up any favorites as each and every designer is offering something unique and exclusive.
SOUL TIP – Soul would suggest right away clicking on their website and picking your own favorites and what’s more they have SALE going on, on their website. Do we need to say anymore?
