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“In my collaboration with Koovs.com I wanted to play with unique and simple ideas and bring them to life. I can’t wait to see how people incorporate the ‘Hello Cheeky’ aesthetic to their own individual personalities.”- Hattie Stewart
I don’t know about you, but I wait exuberantly in anticipation when two creative minds announce a grandiloquent collaboration. The reason is my curiosity to delve into what distinctive artists bring to the table by blending their creative energies into one. One such collaboration that I have been loving to the core is the one between Hattie Stewart and Koovs. The professional doodler and forward thinking artist has bestowed upon fashion lovers a quirky, snazzy and fun collection that deserves to find a place in the closets of the young at heart. So what is the collection, which is being popularly called #HATTIEXKOOVS, all about!
The capsule collection features a colour block biker jacket, hello cheeky slogan crop sweat top, camouflage print cold shoulder ruffle dress, reversible embroidered jacket, embroidered eye detail high neck top, character embroidered raw hem skinny jeans, embroidered body suit, hello sunshine printed slouch tunic top, ripped patch smiley dungaree, checkered smiley face print scarf, floral eye print scarf, flower purse with pom pom, mousy fluffy clutch sling bag, denim coin purse, poop coin purse, heart purse and many more. The doodler herself swears by the scarf and the eye backpack.
The Hello Cheeky aesthetic has made a mark with Bollywood divas and fashion bloggers alike who have gone all the way and gave their thumbs-up for the collection. Jacqueline Fernandez, Evelyn Sharma, Amy Jackson, bloggers Aakriti Rana Gill and Shaurya Sanadhaya of Pretty little things, and fashion and beauty blogger, Kritika Khurana, are some of the names who have raised the style bar with Hattiexkoovs numbers.
So what are your waiting for? Go grab your favourite piece from the HattiexKoovs collection! Stay in style and don’t forget to wear your smile.
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