Tarun Tahiliani’s Tarakanna At India Couture Week 2017
In an age where the issue of body-shaming is garnering all the more awareness, the fashion industry has definitely come under the scanner for setting utopian expectations for women to confirm to certain ideal body types to fit into the creations by the design moguls. If you have been one of those who felt that the dresses on the ramp don’t cater to your body type, then my lovelies, it’s time to kick away all your worries! An initiative by the Aditya Birla Group, Liva is the triumph of inclusive, comfortable and body-positive fashion.
Liva introduces soft and fluid fabric which is a welcome departure from synthetic and boxy fabric that can constrain movement. The key advantage of this fluid fabric is that it falls and drapes like a dream.
Why should you switch to Liva?
1. It is made from cellulose that stands for comfort, breathability and absorption.
2. With green fashion storming in like never before, Liva is high on eco-consciousness as the fabric ticks the eco-friendly box.
3. The natural sheen of the fabric heightens its appeal which is reason enough to garb in this graceful fabric.
The glamorous liquid drape is of superior quality as it is made from wood pulp, a 100% natural and renewable resource. This eco-friendly innovation ensures that when you decide to stay in vogue, you don’t lose touch with your environment-affinity side! It is a new age natural fabric that transforms into a rich smooth quality. The natural fibre enhances the flow of the drape and the fall allowing the fabric to be cut and styled seamlessly according to one’s vision. This inspirational fashion move is for the bold and the beautiful contemporary woman who challenges the deplorable fashion trends that in the guise of being exclusive exasperates a large section of women, making them feel under confident.
Celebrate yourself, revel in your body type, and embrace body-positive fashion by making Liva a part of your style game! I am rooting for fluid fashion, are you?
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